The debate about sustainability and ecology is being conducted with more and more passion. There are many good reasons for this, but there is also a hitch: The equation ‘Pro environment = Anti plastic’ doesn’t stand up. Anyone who wants to be honest about their packaging must abandon cherished clichés. The reason for this is shown in a study by the ‘Environment Agency’ that was commissioned by the British government. The result: To achieve the same CO2 footprint as a plastic bag, a material bag would need to be used 131 times. If the PE bag is only used once as a waste bag, it would need to be used 327 times! The footprint for paper is not much better. And modern plastics can do so much more! Thanks to innovative, environmentally-friendly developments, we at FLÖTER are paving the way for ensuring that plastic film can be integrated into the material recycling systems with almost no environmental impact. Step by step, we are realising solutions that make the packaging materials more natural without the customer having to do without the comfort of AirCushion. If a clever system comprising multiple use recycling, proper sorting and disposal is in place after the product is used for the first time, then the road is clear for sustainability that has truly earned this name.